The Dawn of a New Brand

The Legend

"The most beautiful thing that God has made is a woman. And when I see that it is God's most beautiful creation that I am presenting on the screen, it becomes my duty to present her beautifully". - Late Shri Yash Chopra.

The Dawn of a New Brand.

It’s not very often that legends come together. But when they do, you can be sure of one thing. Magic will happen. And magic will continue to happen. This is exactly what happened when the iconic cinema brand Yash Raj Films shook hands with the independent fashion leader KBSH Private Ltd. They brought in their unique strengths together to announce the world’s first cinema inspired fashion brand – Diva’ni. With YRF’s rich and famous legacy, Mr. Aditya Chopra and his team come in to make Diva’ni a visible romantic expression of Indian cinema. And with the 65 year old lineage of KBSH along with Ms. Sanya Dhir’s fashion sensibility and textile expertise, Diva’ni truly takes a step ahead to redefine fashion. Diva’ni is arguably the world’s first clothing brand scripted by cinema and directed by fashion, and it brings in a whole new fashion experience for discerning fashionista. They will certainly find ample ideas for all seasons within Diva’ni’s four core verticals - luxury pret, bridal couture, in-film styling, and celebrity bespoke wardrobes. More importantly, for everyone looking for fashion that will liberate their inner diva, this is the one singular brand that inherently allows that freedom.